Where will this all end?

I read with great interest today that the 'maximalist' brand Hoka has released not one but 5 new models for the Spring '15 season. My musings today are about where this is leading the brand, and, will it be sustainable?

For some time I have been keeping a beady eye on the brand Hoka (actually the brand is called Hoka One One, but let's keep it simple) here at Bartold Biomechanics. We published a review of the Hoke One One Stinson Evo here, and I have been continuously checking out new models as they have been released.