Six Technologies Shaping The Running Shoe Paradigm

The humble running shoe is not as humble as it once was.Its function is still to cover the running foot and offer a measure of protection, though the demand of the consumer is for something that offers more than mere foot covering. In the past few years, the impact of converging events, ideas, and capabilities, has affected the running shoe industry as much as in the previous couple of decades combined. The future appears to be heading towards a new paradigm that is being shaped by a number of technologies that are truly improving running shoes.