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What IS minimalism?

By Simon Bartold on 19th of April 2013 at 8:06pm | 1 comments | Share on Facebook

It seems I cannot open a newspaper or an on-line running blog without hearing the term “minimalism”. And the problem I have reading about this is that most of what is said is based on folklore and conjecture, with very little or no basis in the hard cold world of footwear science. So, in an attempt to bring some sanity and accuracy to this discussion let’s try to dissect the argument with some logic.

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Firstly, the world of sports medicine and science, and indeed just about every field of human endeavour, likes to work within frameworks and definitions. Frameworks and definitions offer us systems of checks and balances against which we can measure outcomes. Without these we are merely speculating, or worse, guessing.

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Plantar heel pain: what it is, how to recognise it, and what to do about it.

By Simon Bartold on 5th of March 2013 at 11:23pm | 0 comments | Share on Facebook

Plantar heel pain is one of the most common and troublesome conditions in the community. Technical retail are often confronted by this problem. Here's what you need to know! Feel free to share with your clients.

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Plantar heel pain is, like Prince, the condition formerly known as plantar fasciitis. The reason we try to no longer call it plantar fasciitis is simple. Anything with "itis' attached to the end of its name means the condition is inflammatory in nature, for example, "bronchitis' means the bronchi in the lungs (little air filled sacs), are inflammed, making it difficult to breathe and preciptitating a cough. But the problem is that the vast majority of heel pain formerly called plantar fasciitis, has no inflammatory component to it at all. It is not inflammation, so we can't call it plantar fasciits! 

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Coming very soon.. a special blog aimed at technical retail!

By Simon Bartold on 3rd of March 2013 at 7:07pm | 0 comments | Share on Facebook

Although not limited to, this blog is designed for, technical retail, and some of the very special challenges they face around the globe. A good read for all!!

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New feature also added. Inline videos.

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