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adidas adistar Boost with Chris Chapman
Local running footwear superstar Chris Chapman from the Running Company looks at the technology that almost singlehandedly rebuilt adidas as a technical brand
Athletic Footwear
There is no question adidas as a brand, especailly in the USA, was stuggling over the past few years. Industry rumours of a revolutionary new midsole technolgy swept over us mid 2012, and I was fortunate enough to preview the new 'Boost" technology in Austin, Texas, in December of last year, well before the international debut in February 2013.
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